Athens State Orchestra ’23

Brand Identity, for AG Design Agency working together on Athens State Orchestra’s campaign 2023 – 2024

Inside the concert hall, the lights are dimmed and silence settles. For a couple of moments, everything is still, waiting for the music to start. The conductor gives a discreet nod, and the musicians’ hands begin to move with the first notes. Gradually, the hall is filled with sounds that travel through space — and we travel with them, emotionally and mentally. The music fills us too, transports us, moves us.

Listening to music is a clearly personal experience, which nevertheless remains essentially universal. It’s a journey that goes through many moods, creates images, generates ideas. For each person, the encounter with the musical sound is unique, since the most seductive mystery of music is its very ability to touch and speak to each person, as if it was written especially for us.